Joe Polish is easy to like.
He’s warm, funny, self-deprecating, giving, thoughtful, quietly brilliant – and bonus – he got rid of the mullet.
Joe used to be just another Arizona carpet cleaner working from his van, scrambling to pay his bills.
He was also a drug addict.
Today, he’s buddy-buddy with the likes of Peter Diamandis and Richard Branson, a leader who gathers together hundreds of the world’s top entrepreneurs in his private masterminds, The Genius Network and The $100K Club.
Watch Joe Polish at METAL
And it’s pretty obvious to anyone who meets him that his personality and attitude toward life have been crucial in making him such a success magnet.
“I used to go to every webinar, every seminar; I bought every program online trying to figure out how to grow my business,” he admits. “But I learned that one friend, sketching on a napkin, is more likely to come up with a better idea than a thousand programs.”
And so he set out to surround himself with the best minds in business and marketing, but only if they could also become genuine friends.
One of the secrets speeding his climb to the top has been his belief that you need to make yourself “the person people pick up the phone for.” That means making sure you are a giver more than a taker – and certainly a giver before you are a taker. When you’re a giver, you are a magnet to others.”
This is not just a strategy for Polish, it’s a way of being. As the title of his best-selling book asks in its title, What's in It for Them? 9 Genius Networking Principles to Get What You Want by Helping Others Get What They Want.
How do you find out what people want?
“Be a pain detective,” he says. “People will do anything to avoid pain. Where there is anxiety, there’s an opportunity. Find the pain and then provide an elegant solution. That’s how you build a business.”
Polish doesn’t advise, however, that you start and run just any business. In his masterminds, he shows how to run an “E.L.F” business – which stands for "Easy. Lucrative. Fun."
To do that, he says, you have to attract E.L.F.-type people. “People who make your life hard, who are dishonest, lazy, killjoys with negative energy – cut ties with them and cut ties fast.”
He credits this philosophy to be foundational to his masterminds’ success.
“I only wanted serious players so I started the Genius Network at $25K per year. And I wanted people who would show up not only to do their work, but also to support the other members in theirs. People join my masterminds for who is not in the room as much as for who is in it. We are here to thrive together and have each other’s backs – mentally and physically as well as entrepreneurially.”
What’s the alternative to Joe’s philosophy of life and business? “I call it the H.A.L.F. method,” he says. “Hard, Annoying, Lame and Frustrating. Avoid these things as much as possible, and if your business has to handle certain tasks that fit these descriptors, delegate away!”
Does Joe Polish walk his talk? His relaxed demeanor confirms that despite both his high-profile business dealings and his huge investments of both time and money in support of addiction recovery, he is living a life that is notably easy, lucrative, and fun.
And as for being a giver?
Start here: Joe wants you to have his book, Life Gives to the Giver, which you can download on his website, whose name says it all: JoesFreeBook.com
Have fun.
Written by Adam Gilad
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